The Art of SEO

Written by four experts on search engine optimization (SEO), this book provides guidelines for planning and executing a search engine strategy for websites. The book is for anyone interested in becoming an SEO practitioner, and people already working in the profession. For novices, it's a complete and thorough education on search engine optimization — SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements.


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