E-Commerce Guide to SEO, Copywriting, and Social Media

Product DescriptionIn the first edition of this e-commerce primer, accomplished Web Developer, Dan Cannon, covers a number of topics including:Chapter 1: IntroductionThe introduction lays out what we will be covering throughout the rest of the book.Chapter 2: Types of E-Commerce SitesWe will briefly look at different types of e-commerce sites and their function.Chapter 3: General SEO Tips, Tricks and TechniquesThis chapter will cover general SEO tips, tricks, and techniques for your websiteChapter 4: Product Reviews and Why You Need ThemProduct reviews are very important to your site. This chapter explains whyChapter 5: Leveraging Social MediaLike it or not social media is here to stay. Learn how to leverage this new media.Chapter 6: Hiring People to HelpHiring people to work on your e-commerce site can be scary and overwhelming. Keep these tips and tricks in mind.Chapter 7: Measuring ResultsYou need to measure everything you are doing on your site.Chapter 8: ConclusionsWhat we've learned and what to do next.Who Should Read This Book?- Anyone looking to start an e-commerce site- Anyone who is tired of overly technical articles and books on SEO, copy writing, social media, and e-commerce- Anyone who wants to increase sales on their e-commerce site.- Anyone who is looking to hire a professional to work on their e-commerce site. This book will teach you the questions to ask potential vendors so you won't get burned.- Anyone who has an interest in basic SEO, social media and e-commerce subjects


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